Why Become a Dealer?

, Honey Badger Knives
Healthy Margins

We have created a Dealer Program with the goal of creating as much margin as possible for our community.

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Great Product

We sold the first many tens of thousands of Honey Badger Knives in order to test the product and the market. We know we have a winner that’s ready for Dealers.

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IDEAL PRICE

Our pricing positions the product in the perfect gap between the overlooked cheapies and the classy great knives (that no one wants to use or scratch).

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Excellent Service

We are based in the USA with local sales, support and service for Customers and Dealers alike. 

We know what it’s like to sell knives in a slow economy

 

In a few short years we have sold over 75,000 Honey Badger Knives and received 1000’s of 5-star reviews from customers who love our products.

 

Join our Dealer Program and enjoy the success of selling a fast-moving, profitable and loved product.

Become a Dealer

Dealer Application Process

, Honey Badger Knives

Apply Online

Simply click the Apply button below to be taken to our Application form. The form is short and simple and aims to get you started quickly.

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Place Initial Order

We want you as a Dealer and have very low initial order requirements making it a very low risk decision. Once your order is placed and paid for we will ship product as soon as possible.

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Sell with Our Support

Our Dealer Success Team is on hand and available to answer any product or service related questions you or your customers may have. Join the Honey Badger network knowing you have our full support.

Dealers Requirements

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Submit an Application

You can click the Apply button on this page to be taken to the the Application Form.  You will also be asked to sign the Minimum Advertised Price (MAP) policy.

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Promote the Products

You may promote and sell our products in a physical store or on any web property that you own. Selling on Amazon stores is not allowed.

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Grow Your Business

Honey Badger Knives provides a significant opportunity for you to grow your business through fast moving, high margin items. 

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Uphold the MAP Policy

Our MAP Policy aims to protect our reseller community and maintain the product margin for everyone. We will enforce the MAP policy to ensure a healthy reseller ecosystem.

Becoming a dealer is easy

We look forward to welcoming you into our dealer program.

Apply to become a honey badger dealer today!

Our Story

Western Active ® LLC is the Official Distributor of Honey Badger Knives in the United States.

Honey Badger Knives were conceived in 2014, in South Africa, with the first production models being released in 2016. Named for the famed South African Honey Badger, arguably the toughest and most fearless animal on earth, Honey Badger Knives were designed to be capable, resilient, comfortable to use yet affordable enough for everyone.

Honey Badger Knives are backed by an industry leading 10 year manufacturer warranty as well as our USA based Customer Service Team.

Having found tremendous success with our own ecommerce sales, we are actively seeking to grow our Dealer network.

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Focus on Value

Honey Badger is a quality knife that everyone can afford. Our goal was to create a knife that any knife expert would want to carry every day. We understand that there are more costly knives on the market, but we stand alone with our attention to detail, smooth flipper action and quality feel at our price point. 

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South African Design

Honey Badger Knives are designed in South Africa. Local knife experts crafted each of our designs, giving them a truly unique set of characteristics such as the signature honey comb handles, incredible ergonomics and smooth flipper action.

Becoming a dealer is easy

We look forward to welcoming you into our dealer program.

Apply to become a honey badger dealer today!

Our History

, Honey Badger Knives

2014

The concept for an affordable and quality flipper pocket knife was born and formed the basis of the Honey Badger brand.

2016

The first production models of Honey Badger Knives were introduced to the South African knife market to incredible success. Three blade shapes were produced – the Drop Point, Hook and Claw were launched in three blade sizes.

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2018

Honey Badger Knives launched in the United States with Western Active LLC being appointed as the exclusive agent.

2023

Honey Badger Knives continues to expand into new territories around the world with eight blade shapes, three blade sizes, five handle colors and three knife steels creating over 100 variations for customers to choose from.

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Product Catalog Overview

The Honey Badger Catalog includes knives, spare parts, accessories and Honey Badger Knives branded merchandise.

A Knife for Everyone

Our various sizes, colors, shapes and blade steels create a simple yet comprehensive catalog of knives for every customer. 

Sell More Knives

Honey Badger Knives appeal to all customer types because if the quality and the price point. Once your customer handles a knife they will quickly realize that the value cannot be beat.

Spare Parts & Merchandise

Our catalog includes a range of spare parts and upgrades to repair or replace any part of our knives. Limited edition Honey Badger branded merchandise is also available.

Dealer FAQs

How Do I Sign Up?

Signing up is quick and simple. Click the Apply Now button on this page and submit the Application Form. We will get back to you to confirm your account and be ready to take your opening order.

What is the Minimum Order?

Our minimum order is very low to allow you to take very low risk in investing in our brand. The details of the minimum order are available on our application form. 

Can I get Payment Terms?

All new accounts are on a prepaid basis meaning that we require payment when all orders are placed and before any items are shipped. 

Once we have an established relationship we could consider moving to payment terms.  

Do you have a MAP Policy?

Yes we have implemented a MAP Policy to protect the margins for our Dealers. All Dealers are required to abide by the Policy, and Dealers found breaking the Policy will be removed from our Dealer Program.

Becoming a dealer is easy

We look forward to welcoming you into our dealer program.

Apply to become a honey badger dealer today!